WHAT IS PERFORMANCE MARKETING SOFTWARE AND HOW DOES IT WORK

Exactly How to Automate Consumer Retargeting With Email MarketingEmail retargeting is a great means to involve with your customers. You can make use of retargeted e-mails to promote products that they have actually included in their cart or suggest new products. You can also send out retargeting emails to non-active customers, urging them to re-eng

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.